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A
Truly Delicious Tale: The Yiayia Foods Story
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| Village
Nostimo, Greece |
Tracing the origin of Yiayia Foods takes us back to the birthplace
of Yiayias founder, Nick Tsiros. It
was there, in Nostimo,
a small rural village in the mountains of Greece, that Nick began
his lifelong love affair with his native Greek cuisine. Is it only
coincidence that "Nostimo" translates into English as "delicious?"
Yiayia Foods lovers can only shake their heads and smile.
When Nick immigrated to the United States as an 18-year-old in 1952,
he continued to seek out Greek food as often as possible at regional
festivals and community gatherings. He had never lost his passion
for the classic Greek dishes his mother had set on his boyhood table:
Spanakopita, Pastitsio, Moussaka, and Greek Salad. After serving his
adopted country for two years in the U.S. Army, he went to college
on the G.I. Bill, became a clinical laboratory technician, and eventually
took the ultimate step of a lifelong food lover: he went into the
restaurant business. As proprietor of the Edge of Town Restaurant
on the Smoky Park Highway in western North Carolina, it didnt
take him long to begin responding to customer requests that he include
some Greek options on the menu. The rest is (a very tasty part of)
history.
Nick built his restaurant business (and his reputation) for over a
quarter century. Ultimately, he settled into operating a small deli
in Asheville, where his Spanakopita and Greek Salad achieved such
acclaim that customers came from all over the area to enjoy them as
both dine-in and take-out items. Among those customers were President
George and First Lady Barbara Bush, who on a 1992 campaign swing through
Asheville enjoyed a feast of Chicken Royale, Greek potato salad, Greek-style
green beans in tomato sauce, and rum-laced lemon daiquiri cake. Unfortunately,
they missed out on Nicks specialty Greek Salad, because the
presidential schedule called for the food to be prepared early in
the morning for afternoon consumption. That wouldnt do for Greek
Salad, of course, owing to the dishs absolute need to be consumed
within a half-hour of being tossed. But what the presidential party
missed out on eventually became available to his customers when Nick
began packaging his salad and dressing separately, complete with written
instructions for preparation once his customers arrived home. The
predictable result came in the form of a question he heard from one
customer after another: "Nick, how about bottling this dressing
so we can enjoy it with every salad?"
Thus germinated the seed of Yiayia (Greek for "grandmother")
Foods, which Nick developed upon his retirement from the restaurant
business. Today, Yiayia fans across the region can delight in the
singular tastes and textures of Greek specialty foods such as Spanakopita,
Tyropita, Baklava, Kourabiethes, and othersall made the traditional
Nostimo way. Enjoy! |
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